Maybe it is just coincidence, but five times over the last month I’ve had conversations referencing the FedEx logo’s arrow and that the Wendy’s logo spells Mom. In general, I have had branding on the brain. Last spring I took an incredible wedding photography course at the New England School of Photography with Laura Pineda of Alternate Angles. A tremendous photographer, Laura is also one of the best teachers I have had. Her honesty, her critical eye, and her support truly pushed my business to a new level. One of the places it was clear I had to grow, was in creating an identity for Beth Bauer Photography. Most important, the brand needed to be about more than colors and aesthetic. It needed to show what to expect from Beth Bauer Photography and what makes my work unique.
From the start, I knew that my logo would be a couple of cherries. Growing up surrounded by cherries in Traverse City, MI, making them my signature was simple. To me, cherries symbolize a northern Michigan summer filled with sunshine, friends and family enjoying each other, and a lot of laughter. These are also the elements I love about the events I get to capture. I want my photography to feel this way, full of light, warmth, and connection.
Being eco-conscious is really important to me. I knew I wanted to use all recycled materials for my packaging, but that I wanted my products to look sleek and polished.
The incredible Caitlin Doering, whose wedding I had the pleasure of photographing, started the process by hand drawing some astonishingly beautiful cherries in creamy pastels. She captured exactly what I had imagined on the very first try. She is so tremendously talented.
By the happiest of accidents, also taking the wedding photography class, was the incredibly talented Scott Booth of Scadoozy photography and graphic design. A tremendously talented photographer in his own right and a full time graphic designer, he generously offered to walk me through the design process to a logo I love.
From the beginning, he told me that this process would take time. He was unbelievably patient throughout the months that followed as I asked for a million changes. With each iteration, he was willing to make the smallest change or scrap an idea completely. He somehow figured out how to bring French inspired linework together with cherries and situate them both outdoors in New England. I truly could not be more grateful for his kindness, his time, his hard work and his creativity.
If you’ve been visiting the blog, you’ve had a sneak peak at the logo, here it is again big and beautiful.
Please also check out my website which has been updated with the new logo and a bunch of new pictures, some which won’t make their blog debut for a few more weeks!
My new business cards just arrived, fully branded as well. I’m pretty excited about the way they turned out.
Thank you also, to the phenomenal Andy Hall of Test Tube games, who both created and maintains my website. I don’t know how you make it look so easy and so fantastic.
I photograph because I love capturing the special moments between people. Relationships and gestures that show how much a community cares about each other has always felt like something worthy of documentation. I feel unbelievably grateful that throughout the creation of my business I have seen this is action both through the lens of my camera and behind the scenes. My business would not look like or be what it is today without many individuals who have helped craft it and without my clients who have let me be a part of the special moments in their lives. Thank you.
On July 27th, one of my best friends in the world, Stacy, was married just outside of Chicago. Stacy and I have known each other since we were eight years old, sporting umbros and stirrup pants. Fortunately, or not, I am not including any of those photos in this post. However, I am truly grateful to have experienced so many moments with Stacy, from the joyful and the sad, to the truly embarrassing. Having been lucky enough to be a part of the wedding, I only took a few photographs as we were getting ready and at the reception. Still, the occasion was filled with such friends, family, and good stories, I want to share the merriment with you all.
I did not give a speech at Stacy’s wedding. However, if I had, it may have gone something like this.
One of my most iconic Stacy stories comes from sophomore year of high school. We decided to drive an hour and a half up to Gaylord, MI to see our high school basketball team play. It was the middle of winter, which in northern Michigan means a lot of snow ( an average of 12 ft in Gaylord!). We had driven my grandfather’s van, which could be most kindly termed “well-loved”. The back door was quite literally held shut with bungee cords. However, it got us where we wanted to go.
Truthfully, I don’t remember who won or lost that game. I remember a lot of cheering and being so glad to be there with my best friend.
What is truly memorable, was the trip home. We were driving the seventy-five miles back, in the dark, and in the days before GPS. I started to get nervous that we had missed the one turn we needed to make on our route home. This was my contribution to the trip: a little bit of nerves and a little bit of over-thinking. For better or for worse, this is where our story begins.
As we made a U-turn to check the name of the road we had just passed, we felt the van tilt precariously forward into at least five feet of snow. Recently, a snowstorm had laid a thick blanket of snow over the adjoining field and up onto the shoulder of road, mischievously hiding the ditch which had now claimed our front right tire. Our van was completely immobile.
Now stuck, we tried any number of maneuverings to get our van back on the road. We called our families, who did not answer. We yelled loudly as the basketball teams’ bus passed us by without even slowing down. (This is the point in the evening when we realized that we had been going the right way and were stuck in the drift for literally no reason.)
As you might imagine, this is not a well-traveled road. After waiting, for what felt like an interminably long amount of time, we finally heralded one car to the side of the road, so they could help push us out. As they pulled over to rescue us, they found themselves stuck the very same ditch. After four of us pushed their little car out, they went into the night with our van still stuck just as deep in the snow.
Finally, a truck jacked up on big wheels, not atypical for Northern Michigan, pulled over to the side of the road. A young man stumbled out of the car, bottle in hand. (Luckily, the bottle ended up being Fruitopia and the stumble was simply due to the fact that his wheels were much too large for a graceful entry or exit from his vehicle.) He informed us that although he had just finished building his small truck yesterday, he thought it could handle pulling out our van. Without another option, we took him up on his offer. The first time he tried, his truck literally died. Luckily, we had jumper cables. Having jumped his truck, with a second tug, our van was free from the drift.
As we continued our drive home, we stopped in Kalkaska at Burger King, to replenish our supplies. It was at this rest stop, that I took one of my favorite pictures in the world of Stacy. At Burger King, was a life-size cutout of Shaquille O’Neal. Stacy is 5’2’’. Standing next to Shaq she looks a little ridiculous. This picture shows Stacy, in all her glory: laughing, full of joy and of life. Most people after an evening like the one we had just shared, would be feeling frustrated, dejected, and exhausted. Stacy, was ready for the next laugh, and the next great story.
That is one of the many things that makes Stacy so incredible. Life is never boring with her. By your own fault, or life’s happenstance, you will get into scrapes and strange situation that you would not have anticipated. Stacy will never give up. She will try just about anything to get you back on your path. She is fearless, ingenious, and tenacious. Most special of all, she’ll keep laughing and keep you laughing the entire trip.
Stacy has the most remarkable view of life. She sees the way that each silly, sad, serious, ridiculous, twist and turn enriches the story and deepens her bond with those she loves. I have felt luckier than I can say to have gotten to be a part of so many of those stories. When I try to tell them to others, I never do them the justice that Stacy does. She makes life bigger, fuller, and more remarkable. I am so grateful that she has met a man who is her match and with whom she will lead a lifetime of great stories. I hope to be a part of many of them, and to hear about all the rest. Congratulations Stacy and Nitesh!